A Marketing Manager for Makers Who Want Results — Not More To-Dos
You didn’t start your craft business to become a full-time content creator, social media manager, email marketer, and strategist.
But somewhere along the way…
That’s exactly what happened.
The Sub That Sidekick™ is your done-with-you + done-for-you marketing manager — built specifically for craft business owners who want consistent visibility, stronger sales, and fewer late nights staring at their phone wondering what to post.
This Is For Makers Who…
✔️ Know marketing matters — but don’t have time to keep up
✔️ Are tired of posting inconsistently or only when they’re launching
✔️ Feel stuck, overwhelmed, or unsure what actually moves the needle
✔️ Want their business to grow without burning out
✔️ Would rather create products than manage platforms
If that sounds like you, you’re in the right place.
What Is a Sub That Sidekick?
Your Sub That Sidekick is a dedicated marketing manager for your craft business — not a generic VA, not a social media intern, and not a one-size-fits-all agency.
We understand makers.
We understand handmade businesses.
And we understand how to market products in your industry.
This service is designed to take marketing off your plate while still aligning with your brand, voice, and goals.
What Your Sidekick Can Handle
Depending on your needs, your Sub That Sidekick can support areas like:
• Social media planning & scheduling with analytics tracking
• Content strategy for Instagram, Reels, and short-form video
• Caption writing + CTA strategy
• Email marketing setup & campaigns
• Product launch support
• Brand consistency across platforms
• Marketing calendars & workflows
• Platform setup and optimization
• Behind-the-scenes marketing tasks you never get to.
Why This Is Different Than Hiring a VA or Agency
Most marketing help falls into two buckets:
• Too generic
• Too expensive
• Or totally disconnected from the maker space
The Sub That Sidekick is different.
We work exclusively with craft and handmade businesses — meaning we already understand:
• Your products
• Your audience
• Your platforms
• Your seasonal sales cycles
• Your challenges
You don’t have to explain your business from scratch.
We meet you where you are — and help you move forward strategically.
Who Is This Right For?
Any maker who is serious about growing their business is the right candidate for our service. We have a growing team of 12 sidekicks waiting to assist you. Each business owner has a dedicated team member that they will work with based on the needs of their unique business.
This service is intentionally designed with the fact that all businesses are not the same, in mind. There is no one-size-fits-all pricing. Instead, pricing varies from $30 to $2500 depending on the needs, duration and demands of your unique business. We want to support makers who are ready to grow in the most beneficial way possible. Curious if this is right for you?
Book a 30-Minute Discovery Call and chat with us about your business, ask questions and decide if a Sidekick is right for you.