Reignite your passion, drive sales and grow this holiday season and beyond. The Merry Crafter Christmas Virtual Summit is FREE for Lifetime Members of the Sub That: Learning Library App. Limited tickets are available for non-app members. Purchase below.
OCTOBER 4TH: DAY 1
10AM EST: Economic Survival for Crafters: How to Overcome When Sales are Drying Up – Join us for an inspirational talk about overcoming the hardships of craft business during economic recessions and learn tips to help you pivot, strategize and thrive.
11AM EST : No Shortcuts, Just Strategy: Tips for Productivity & Profits without the Gimmicks – Tired of quick tricks and hacks for growing your business that don’t yield results? In this session we talk strategies that are proven to work and improve your productivity and profits, from the most successful businesses owners in the world.
12PM EST: The Craft Audit: 100-Point Rubric to See What Your Business is Doing & How to Do Better – Wondering if your business is where it needs to be to grow even in a recession? The Craft Audit will take you step by step how to complete an in-depth analysis of your business in the categories of products, website, social media, marketing, branding, SEO and more.
1PM EST: 2024 Christmas Trends + How to Market & Sell Them – Take the guess work out of selling this holiday season. We are talking trends in aesthetics, products and product delivery and marketing for makers.
2PM: 5-Figure Sales: Determining Pricing, Promotions, Memberships & Subscriptions – If your business is ready for more profits, join us as we talk about determining the right pricing, navigating promotions and how to incorporate memberships and subscriptions into your craft business.
3PM: 1 Hour Canva Crash Course for Beginners – If you’re new to Canva and want to leverage using this for quick designs, marketing graphics and printing – visit this session to get a crash course in the basics.
OCTOBER 5TH: DAY 2
10AM: Balancing Business: The Art of Doing More with Less In Business & Life – Are you chronically burnt out trying to build your business but desperate for it to succeed? Kick off Day 2 with an inspirational talk about finding balance and mindfulness in the day-to-day.
11AM: Successful Social Selling for Crafters – Social Media is a part of business marketing today. Learn how to bridge the gap between influencing and advertising to help your business grow.
12PM: Leveled Up Packaging: Packing Products, Shipping Boxes and Gift Sets with Flare – Help your products stand out whether at a vendor market, gift shop or shipped to your customer with creative techniques for wrapping and packing items.
1PM: Create Your Holiday Marketing Plan in 1 Hour – Don’t skip out on your holiday marketing. Stream this session to learn how to create your 6-week Holiday Marketing plan centered around your unique products, branding and ideal customer.
2PM: How to Scale Your Business Through Outsourcing – Want to offer more to your customers without taking on the workload? We will be talking about the ins and outs of outsourcing and dropping shipping for craft businesses.
3PM: 1 Hour Affinity Designer Crash Course for Beginners – Affinity Designer is our go-to software of choice. If you’re new or thinking about making the switch, join us for this 1-hour crash course on the most popular basics that you need to know.
OCTOBER 6TH: DAY 3
10AM: The Entrepreneurship Mindset: How to Attract Growth & Progress in Your Craft Business – We round out our motivational talks with discussing the power of mindset for life and business. Discover how you can harness the power of the entrepreneurship mindset to be more strategic and intentional with your craft business.
11AM: How to Develop a Sales Funnel to Drive & Grow Your Craft Business – Successfully selling your craft products requires you to invite customers into your business and nurture your relationship with them. Learn how to create your own sales funnel to drive leads and profits.
12PM: Industry Trends & Future Profitability in Personalization Printing – Do you think the sublimation industry is “dead”? Think again. There is much on the horizon and we want to share with you how you can tap into the future of personalization printing.
1PM: Holiday Marketing Trends to Leverage for Crafters – Don’t let your marketing flop this year! Join this discussion on what is trending for the holiday season and how you can leverage it to your sales advantage.
2PM: SEO Mastery for Social Media & Web – Search Engine Optimization is an essential part of your business existing online – both through social media, independent websites and sales platforms like Etsy. Learn how to audit your SEO and write compelling SEO-friendly descriptions and captions.
3PM: Marketing Magic: Selling the Emotions of Your Craft – Hallmark sells LOVE. Amazon sells CONVENIENCE. Ferrari sells STATUS. What are you selling? Unlock the customer feeling that your products can give to help you create impactful content to grow your business.