Join us December 4th–7th, 2025 for The Merry Maker Market — a one-of-a-kind virtual holiday shopping experience that brings the magic of a Christmas Market to the comfort of home.

This curated online event will showcase a vibrant mix of handmade, homemade, and artisan-crafted goods — from home décor and jewelry to gourmet treats and creative gifts. Shoppers will enjoy exclusive access to approximately 200 small businesses plus live demonstrations (cookie decorating classes, DIY craft classes, gift wrapping classes and more), festive giveaways, and even our community favorite, Give Back Bingo.

With an expected 5,000+ shoppers and a growing base of dedicated maker fans, this is your chance to showcase your products, tell your story, and make meaningful holiday sales — all while connecting with a nationwide audience that loves handmade goods and is shopping for the upcoming holiday season.

Vendor applications are now open, but categories are limited to keep the experience diverse and personal. Don’t miss your chance to be part of the magic.

SIGN UP AS A VENDOR HERE

WHAT TO KNOW

  • Vendor Fee: $35 until October 31st, then $75 until registration closes November 15th (or until all spots are filled).
  • Event Type: Curated, virtual holiday market — focused on originality, diversity, and customer experience.
  • Vendor Categories: Limited slots per category to ensure strong sales and exposure.
  • Vendor Storefront: Showcase up to 15 products with up to 15 variations each (resulting in approximate 225 products max), complete with photo gallery, product links, and optional welcome video.
  • No pre-made stock required — vendors can fulfill orders on demand – offer personalization.
  • No digital or AI mockups permitted — real product photography only. AI edited or staged photos will be accepted.
  • Vendors submit their products with information for their storefront and we set it up. Vendors are then able to modify anything and receive support as needed through the event. Vendors will have dedicated backend access to their unique storefront and affiliate dashboard to track sales and more.

The Vendor Experience

Every vendor receives:

  • Two free tickets to attend the Merry Maker Market
  • Plug-and-play promotional assets (social media posts, reels, email templates, scripts)
  • A unique affiliate code — earn $2 per ticket sold through your link
  • Optional opportunity to submit a live demonstration for extra exposure
  • A feature spotlight in our official market marketing campaigns

Our goal is simple: to support handmade sellers while creating a magical, memorable shopping experience for holiday buyers — one that feels as personal and festive as an in-person market.

Important Dates

  • Vendor Registration Closes: November 15th, 2025 (or once filled)
  • Vendor Welcome Packets Sent: November 1st, 2025
  • Product Listings Due: November 24th, 2025
  • Event Marketing Launch: November 10th, 2025
  • MerryMakerMarket Website Access for Vendors: November 1st, 2025
  • Market Dates: December 4th–7th, 2025
SIGN UP AS A VENDOR HERE

Got questions? Check out our Vendor F.A.Q section.

Have unanswered questions or want to suggest a demonstration for the event? Contact us at hello@subthat.us (be sure to check your spam and other folders for response).