So… You Want a Craft Business Website
Get the facts, understand the costs, and choose the path that’s right for your business.
ADVANTAGES
THE STATE OF SELLING ONLINE
Millions of shoppers. Millions of sellers. Learn where the opportunities exist and how a website can help you stand out.
4,600,000 Active Storefronts on Woocommerce
2,900,000 Active Storesfronts on Shopify
1 Trillion Spent Annually on Handmade Items
Craft Businesses which are Women Owned
Customers Become Repeat Buyers on Independent Websites
Artisan Business Revenue Comes from Web Sales
Lower Customer Acquisition Cost with Independent Website vs Etsy
WHO NEEDS ONE?
A website is an investment into your business and it’s future – but it’s not a magical sales portal. Putting together a proper website for your craft business and driving traffic takes the right approach, marketing plan, sales funnel, technical knowledge and business structure. This means that it isn’t the right step for every maker. You’re ready to take the next step when:
Breaking Down the Investment
Free Plans
Free doesn’t always mean free. While these plans can help you establish a simple online presence, they typically include limited storage (marketed as limited product numbers or functions), restricted design options, basic functionality, and a branded website address instead of your own domain name. Most free website builders are designed for informational websites rather than serious eCommerce, making them best suited for hobby businesses, portfolios, or makers who are not yet ready to actively sell and scale online.
If you are a maker looking for simple sales solutions, no shipping and an option just to get started with – this is right for you.
Drag & Drop Builders
Drag-and-drop website builders are popular because they’re beginner-friendly and often showcase beautiful demo websites. However, many makers find that recreating those polished designs takes more time and effort than expected, and the final result doesn’t always match their vision. Available on both free and paid plans, features vary by subscription level. Most paid plans range from $20–$49 per month, plus annual domain registration, with many eCommerce and marketing features reserved for higher-tier plans.
If you are a maker who want’s a site platform that is less technical and is willing to pay extra for needed features and functions – this is for you.
All in One Box Solutions
Platforms like Shopify, Big Cartel, and BigCommerce put everything you need to sell online in one place, including hosting, security, updates, and eCommerce tools. They’re a great option for makers who want a simple, streamlined solution, but costs can grow from $20–$100+ per month as additional features and apps are added. While easy to use, they offer less customization than self-hosted websites and rely heavily on pre-built templates and platform-specific tools. The only risk is if your site is disabled for some reason, you lose everything.
If you are a maker looking for a robust site option with everything in one package – this is the solution for you.
Woocommerce + WordPress
WooCommerce and WordPress power millions of online stores and are often considered the gold standard for businesses that want flexibility, scalability, and long-term control. Available on nearly any web hosting platform, these websites can be migrated between hosts if your needs change, ensuring you always own and control your online presence. WooCommerce offers the greatest level of customization, thousands of free features and plugins, and the ability to grow alongside your business.
Hosting packages range from $10 to $50 per month, on average.
If you are a maker who want’s the ultimate control at the best price and doesn’t mind learning new things – this is for you.
Traffic In. Sales Out. Here’s How.
One of the biggest misconceptions about websites is that simply having one will generate sales. In reality, a website is a business tool that needs ongoing attention to perform its best. Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) help customers find your business through Google and AI-powered search tools. Fast load times, mobile-friendly design, and a positive user experience help convert visitors into buyers. Most importantly, a website needs a marketing plan to consistently bring new customers through your digital front door.
We Help Makers Thrive Online
Here is a look at what we offer specifically for craft based businesses who are ready to launch their ecommerce site and learn how to strategically drive sales.
STEP BY STEP VIDEO COURSE
Our beginner-friendly Woocommerce + WordPress series alleviates the stress of trial and error while allowing you to create your site confidently with access to a troubleshooting library, community space and support team. No limits here – learn how to implement all of the bonus features you might want now or in the future.
Newly updated in June 2026, our course now includes lessons on SEO and AEO plus how to develop an effective marketing plan and sales funnel – helping you drive sales from launch day.
DOMAIN & DISCOUNTED HOSTING INCLUDED
We know how easily recurring costs can frustrate makers. When site building and sales growth takes time – the idea of spending even $20 a month feels stressful. As a dedicated reseller, we pass on the savings to our audience by offering hosting packages and domain registration + privacy, with our video course.
Enjoy 25GB of storage (perfect for maker businesses), an ultra powerful 32 Core processor and unmetered bandwidth. Ditch the subscription with plans for 1-3 years, saving you 60% or more over other options.
AFFORDABLE DONE-FOR-YOU SERVICE
Need to get your site launched A.S.A.P? Our team handles everything from setup and design to store configuration and launch. We work with your ideas to create a professional WooCommerce + WordPress storefront tailored to your business, help you develop a marketing plan and sales funnel, plus include 3 years of hosting and domain registration.
For busy makers who want to focus on what matters – this affordable option is the best way to “set it and forget it” while you focus on creating what you love.