If your products feel “all over the place,” your branding feels inconsistent, or you struggle to attract the right customers — this session was created for you. In this deep-dive workshop, we’ll break down what product positioning really means in the handmade industry and how it directly impacts your sales, branding, customer connection, and long-term business growth.

Designed specifically for the sublimation, heat transfer, and laser crafting industry, this interactive session will help makers understand how to position their products intentionally based on niche, aesthetic, audience identity, and buying behavior — so customers instantly understand what your brand is about and why they should buy from you.

Each session is tailored for the guests attending and their unique businesses. The live session consists of three parts: A focused learning session where we’ll teach the foundations of handmade product positioning. A hands-on Builder Hour where we’ll walk through real positioning examples and help you apply them to your own niche using a guided action worksheet. A live Q&A hour where you can get feedback, clarity, and direction for your unique business.

By the end of this workshop, you’ll leave with a clearer brand direction, stronger product strategy, and an actionable positioning plan designed to help your products connect with the right customers and generate better results.