GOT QUESTIONS? WE’VE GOT YOU COVERED.

If you’ve ever wondered whether you really need a website, what platform to choose, what pages should be included, or whether a website is even worth the investment for your maker business, you’re not alone.

For many makers, websites feel overwhelming. Between Etsy, social media, craft fairs, wholesale opportunities, and everything else on your plate, it’s hard to know where a website fits into your business strategy—or if it fits at all.

The truth is, a website can be one of the most powerful tools in your business when it’s built with purpose. But not every maker needs the same type of website, and simply posting products online isn’t enough to create a website that attracts customers, builds trust, and generates sales.

In this practical, no-fluff webinar, we’ll answer the most common website questions makers ask and help you understand what role a website should play in your business. Whether you’re just starting out, considering moving beyond Etsy, or wondering how to get more value from the website you already have, this session will give you the clarity you need to make confident decisions.

YOU’LL LEARN:

  • How to determine whether your business is truly ready for a website and the key signs that indicate it’s the right next step for growth.
  • What a website actually needs to attract visitors and generate sales, including the critical elements most makers overlook.
  • What a website does for your business – unlocking opportunities for custom orders, wholesale, memberships, classes, bulk fulfillment, fundraising, subscriptions, and more.
  • The hidden costs behind “free” website solutions and why choosing the wrong platform can cost you far more in missed opportunities, limitations, and future headaches.
  • Everything you should know before investing in a website, so you can avoid common mistakes, make informed decisions, and choose the right path for your business goals.
  • How successful makers use websites as more than just an online store, turning them into powerful tools for customer connection, lead generation, brand building, and long-term growth.