Pinterest is still one of the most powerful platforms for passive marketing, long-term visibility, and handmade business growth — especially for makers selling products people actively search for, save, and plan to purchase.

In this session, we’ll break down how Pinterest actually works, why it functions more like a visual search engine than traditional social media, and how makers can use that to their advantage. We’ll cover Pinterest SEO, keyword strategy, pin creation, seasonal content planning, board organization, scheduling systems, automation tools, and how to create pins that continue generating clicks and visibility long after they are posted.

This workshop focuses heavily on building sustainable, repeatable systems that help makers market their business more consistently with less burnout. We’ll discuss how to use Pinterest to support Etsy shops, websites, blogs, product launches, email lists, and long-term customer growth while creating content that works passively over time.

During the interactive Builder Hour, attendees will actively begin building a Pinterest strategy tailored to their business using guided worksheets and planning tools. Participants will work on keyword research, seasonal content planning, pin ideas, board organization, scheduling workflows, and branded pin concepts designed to help create a stronger long-term traffic system.