Profitable Product Positioning – Make & Grow Live Sessions

Description

Make & Grow Live Sessions are happening June 14th – July 15th, 2026. Space is limited to 25 people per session. If you purchase the All Session Pass, you will still need to register for each session to secure your spot. The price will reflect as $0 at checkout when you have the All Session Pass and are logged into your account. 

If your products feel “all over the place,” your branding feels inconsistent, or you struggle to attract the right customers — this session was created for you. In this deep-dive workshop, we’ll break down what product positioning really means in the handmade industry and how it directly impacts your sales, branding, customer connection, and long-term business growth.

Designed specifically for the sublimation, heat transfer, and laser crafting industry, this interactive session will help makers understand how to position their products intentionally based on niche, aesthetic, audience identity, and buying behavior — so customers instantly understand what your brand is about and why they should buy from you.

This experience includes:

• A focused learning session where we’ll teach the foundations of handmade product positioning
• A hands-on Builder Hour where we help you decide and define your own product positioning based on your own niche using a guided action worksheet.
• A live Q&A hour where you can get feedback, clarity, and direction for your unique business

By the end of this workshop, you’ll leave with a clearer brand direction, stronger product strategy, and an actionable positioning plan designed to help your products connect with the right customers and generate better results.

You will Learn:

• How to identify and define your ideal niche customer
• How to create cohesive product lines that strengthen your brand identity
• How positioning impacts pricing, branding, marketing, and customer perception
• How to position sublimation, heat transfer, and laser products for specific audiences and aesthetics
• How to build a practical action plan that helps you move forward with confidence and clarity

Frequently Asked Questions:

1. Do I need to attend live? For best experience, it is best to attend live but we understand life happens. Each webinar is tailored to the attendees based on the information on the registration form. The Builder Hour and Q&A portions are interactive and purposely designed so that makers leaves with action plans based on their unique businesses – not just more information to collect dust. That being said, you will receive a link to replay the session after it ends.
2. Can I reschedule for another time and date? Yes. If something happens and there is space available in another live session – just contact us and we will move your registration to the new date/time.
3. Why are seats limited? Due to the nature of these interactive live sessions, we need to keep the audience small. It is important that each and every business owner gets to leave with complete clarity and a detailed plan for their business based on the session they attend. Too many attendees = not enough individual support during the session.
4. How long are the live sessions? Each session is slated for 3 hours. The first 40 minutes is the learning portion. The second 60-90 minutes is the interactive builder portion where we directly build your action plan based on the webinar. The remaining time is for Live Q&A.
5. How will access this live session? The live session is hosted directly on our website. No need for any additional programs. You’ll receive a series of emails before, leading up to, during and after the event to ensure you do not miss it. A direct link will be in each email.